Bullpen Marketing Receives Top Honors for Promotional Product Campaign

Classic pen-turned-USB-drive generates buzz amongst marketers

HOUSTON (March 10, 2008) - Bullpen Marketing, a marketing firm specializing in promotional products strategy and a wide range of marketing services, achieved high honors at the 50th annual Pyramid Awards℠ sponsored by Promotional Products Association International (PPAI). The competition was based on the effective use of promotional products, packaging and copy to create integrated marketing programs delivering quantifiable results. Bullpen participated in the Trade Shows and Exhibitions category with its pen-with-a-twist campaign.

"This distinguished award is a great achievement," said Colin Hageney, president of Bullpen Marketing. "Our modern twist on a classic promotional item was an immediate hit at the Mplanet™ conference hosted by the American Marketing Association (AMA). We are excited to also be recognized by our peers at the Pyramid Awards."

Pyramid Award participants were required to outline the goal of each promotional product campaign, its execution and results generated. Bullpen’s pen-with-a-twist campaign was a vivid orange pen doubling as a USB flash drive. The drive came preloaded with all conference materials, including PowerPoint presentations, articles, literature, and seminar materials. The large capacity of the drives allowed plenty of personal storage space. The end of the pen can also be used as a stylus for personal digital assistants (PDAs). The pen was delivered in a dramatic, black and sliver alloy case.

Winners were recognized at the annual awards presentation at the PPAI Expo 2008 in Las Vegas’ Mandalay Bay Convention Center. Winning campaigns were selected by the PPAI Awards Committee and outside industry judges.

"Creativity and effectiveness are keys to winning this much coveted award," said Steve Slagle, president of PPAI. "As these winning programs illustrate, there is no limit to the applications of a promotional products program. A simple program can win a Pyramid Award if it is successful at meeting the client’s objectives."

About Bullpen Marketing

Bullpen Marketing is a Houston-based marketing firm specializing in promotional products and a wide range of marketing solutions, which help companies promote the value of their products and services. From branding to lead generation, Bullpen works within a client’s budget to help them communicate better and sell more products and services. Incorporated in 1997, Bullpen is a rapidly-growing company with both local and national accounts. It’s the preferred supplier for the American Marketing Association – the largest global association of marketing professionals. Other clients include many Fortune 500 companies, the National Association of Stock Plan Professionals, NACE International, and Archdiocese of Galveston-Houston. Bullpen is a member of the American Marketing Association, Advertising Specialty Institute, Better Business Bureau, National Catholic Education Association, and the Promotional Products Association International. Learn more at www.bullpenmarketing.com