We’re living in a down economy and competition from public schools is increasing daily. Now is the time for private schools to evaluate how effectively they are marketing their value to families.

That's where we come in. We can help you evaluate your school so that you can see what differentiates you from your competition. We need to do this first so that we can help you effectively communicate your distinctive value to families and students. Good marketing involves both inside and outside communication efforts. It’s the only sure way that you can attract the quality (and quantity) of students that are right for your school.

We realize that each school is unique in what it seeks to accomplish as well as its marketing budgets. We work closely with each school to understand its goals, weaknesses, and strengths. And we suggest only cost-effective marketing strategies.

Marketing Audits

We conduct private school marketing audits in order to carefully evaluate a school's current marketing efforts and to analyze the school's goals. You might want to increase enrollment figures. Or you may want to achieve greater awareness in the community. Some schools merely want to refresh their brand. In any case, we’re here to help.

A marketing audit is usually a daylong process where we come into your school. We speak to administrators, staff, and students. We tour the facilities and review all of your current marketing strategies. We also gather information about your competition. After evaluating all necessary data, we create a report specific to your school's needs and a list of marketing suggestions.

Why do you need a marketing audit?

Most times, schools are too close to the situation. They simply can't manage to "see the forest for the trees." An independent outside view of your school can help significantly. It can help minimize expense and waste. It helps reevaluate and relocate a school's efforts and budget. Most importantly, it helps you see the "big picture." Bullpen has helped many schools both in and out of the Houston area. We’ve helped primary grades to prominent universities, and we're ready to help you. Please review some of our accomplishments demonstrated in our portfolio.

We know that most schools don’t have an in-house communication or a marketing person. And that’s where we can help you. Let us be an “extension of your staff.” Some of the marketing services that we can assist you with include:

Call us to set up a meeting to dicuss your needs or if you have any other questions at 713.652.2030 or email info@bullpenmarketing.com.