BULLPEN MARKETING WINS BACK-TO-BACK AWARDS FOR LOGO DESIGN

Houston Firm clinches top award against intense competition

HOUSTON (June 2, 2008) - Bullpen Marketing, a Houston-area marketing company specializing in promotional products strategy and a wide range of marketing services, won the American Marketing Association’s coveted Crystal Award for Logo Design this year. This is the second year in a row that Bullpen topped the extremely competitive Logo Design category. The company won it in 2007 with St. Pius X High School’s Panther, and this year with St. Agnes Academy’s Tiger.

“Capturing the spirit or essence of a school in the form of a mascot is perhaps the most challenging thing that we do,” said Colin Hageney, president of Bullpen Marketing. “Unlike the corporate world, the school athletic logo is something the students are very passionate about – in which they literally rally around, dress up as, paint on their faces and cheer to victory! Winning a Crystal Award for St. Agnes Academy, a Houston institution for over 100 years, is a badge of honor for our creative team.”

The marketing victories in Logo Design are unusual because both projects were school mascots. Academic clients are always up against stiff corporate competition. Often, there is more money behind company projects than school projects, and that makes it difficult for schools to contend in professional marketing competitions. However, the overwhelming positive results from both mascot redesigns helped clinch the victory for each school. In the entire 22-year history of the Crystal Awards, Bullpen is the first company to capture the Logo Design category two years in a row.

“St. Agnes is very excited about our Crystal Award win in recognition of our efforts to represent the mission and vision of our school. An official mascot logo to represent the Academy’s dynamic school spirit was long overdue,” said Megan Clark, Director of Communications at St. Agnes Academy. “Thanks to partnering with Bullpen Marketing and working with students, parents and alumnae, we are proud of our award-winning tiger that graces everything thing from bumper stickers to t-shirts.”
The new Tiger made its official public debut at St. Agnes’s Athletic Awards Banquet on Wednesday, May 16th, 2007.

Bullpen Marketing also won the Crystal Award in the Promotional Product Marketing Campaign category with Bohemeo’s “East End People Keep It Real.”

About Bullpen Marketing

Bullpen Marketing is a Houston-based marketing firm specializing in promotional products and a wide range of marketing solutions, which help companies promote the value of their products and services. From branding to lead generation, Bullpen works within a client’s budget to help them communicate better and sell more products and services. Incorporated in 1997, Bullpen is a rapidly-growing company with both local and national accounts. It’s the preferred supplier for the American Marketing Association – the largest global association of marketing professionals. Other clients include many Fortune 500 companies, the National Association of Stock Plan Professionals, NACE International, and Archdiocese of Galveston-Houston. Bullpen is a member of the American Marketing Association, Advertising Specialty Institute, Better Business Bureau, National Catholic Education Association, and the Promotional Products Association International. Learn more at www.bullpenmarketing.com