Bullpen Marketing Develops Resource to Help Schools

Tools 4 Schools aids in marketing for student enrollment and fundraising activities

HOUSTON (April 22, 2007) - Bullpen Marketing, a marketing firm specializing in promotional products strategy and a wide range of marketing services, announced the development of its Web-based Tools 4 Schools resource for the Archdiocese of Galveston-Houston. Tools 4 Schools helps Catholic schools access information to aid in promoting and marketing student enrollment, fundraising, recruiting and volunteers.

"In an increasingly competitive world of private education, the need for a strong identity and positive perception is vital to the success of a school," said Colin Hageney, president of Bullpen Marketing. "Our goal was to create a user-friendly online marketing specialist to aid the overloaded school administrators with their promotional activities."

Principals and school personnel log on to www.t4s.org and access reference materials, templates and evaluation tools, including items like “Sample Press Release” and “The Basics of Grant Writing.” Tools 4 Schools is the equivalent of a plug-and-play marketing plan. It’s intended to make effective marketing easier for Catholic schools under the Archdiocese of Galveston-Houston.

"From media relations to a virtual admissions office, Tools 4 Schools collects all the basics of marketing and puts them at the fingertips of school administrators," said Hageney. "It’s the Archdiocese’s first response to that need and, perhaps, the first step in developing a template for private and parochial schools across the nation."

About Bullpen Marketing

Bullpen Marketing is a Houston-based marketing firm specializing in promotional products and a wide range of marketing solutions, which help companies promote the value of their products and services. From branding to lead generation, Bullpen works within a client’s budget to help them communicate better and sell more products and services. Incorporated in 1997, Bullpen is a rapidly-growing company with both local and national accounts. It’s the preferred supplier for the American Marketing Association – the largest global association of marketing professionals. Other clients include many Fortune 500 companies, the National Association of Stock Plan Professionals, NACE International, and Archdiocese of Galveston-Houston. Bullpen is a member of the American Marketing Association, Advertising Specialty Institute, Better Business Bureau, National Catholic Education Association, and the Promotional Products Association International. Learn more at www.bullpenmarketing.com