Tools 4 Schools aids in marketing for student enrollment and fundraising activities

HOUSTON, TX (April 22, 2007) – Bullpen Marketing, a marketing firm specializing in promotional products strategy and a wide range of marketing services, announced the development of its Web-based Tools 4 Schools resource for the Archdiocese of Galveston-Houston. Tools 4 Schools helps Catholic schools access information to aid in promoting and marketing student enrollment, fundraising, recruiting and volunteers.

“In an increasingly competitive world of private education, the need for a strong identity and positive perception is vital to the success of a school,” said Colin Hageney, president of Bullpen Marketing. “Our goal was to create a user-friendly online marketing specialist to aid the overloaded school administrators with their promotional activities.”

Principals and school personnel log on to www.t4s.org and access reference materials, templates and evaluation tools, including items like “Sample Press Release” and “The Basics of Grant Writing.” Tools 4 Schools is the equivalent of a plug-and-play marketing plan. It’s intended to make effective marketing easier for Catholic schools under the Archdiocese of Galveston-Houston.

“From media relations to a virtual admissions office, Tools 4 Schools collects all the basics of marketing and puts them at the fingertips of school administrators,” said Hageney. “It’s the Archdiocese’s first response to that need and, perhaps, the first step in developing a template for private and parochial schools across the nation.”

About Bullpen Marketing: Bullpen Marketing is a Houston-based marketing firm that offers many services ranging from print and web design to promotional products. As a fully integrated marketing agency, it specializes in helping companies and schools improve the way they promote the value of their products and services. Core areas of expertise include strategic planning, branding, academic and web marketing. Its clients range from elementary schools to Fortune 500 corporations. Founded in 1997, Bullpen is one of Houston’s fastest growing marketing and promotional products companies with both local and national accounts. Bullpen is the preferred supplier for the American Marketing Association. Other clients include the National Association of Stock Plan Professionals, NACE International, and the Archdiocese of Galveston-Houston. Bullpen is a member of the Advertising Specialty Institute (ASI), American Marketing Association (AMA), Promotional Products Association International (PPAI), and the National Catholic Education Association (NCEA). Learn more at www.bullpenmarketing.com.

Tags: Brand, Private Schools, Website Design

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