All-girl Catholic school seeks versatile tiger design to demonstrate its personality

HOUSTON, TX (May 16, 2007) – Bullpen Marketing, a marketing firm specializing in promotional products strategy and a wide range of marketing services, rolled out the new look of St. Agnes Academy’s tiger logo at its Athletic Awards Banquet this week. The updated design better reflects the school’s personality “strong, alert and capable” and replaces the old version, which school administration felt was simplistic, inconsistent and old-fashioned.

“St. Agnes had problems managing the look of their brand,” said Colin Hageney, president of Bullpen Marketing. “Girls on the softball team were wearing a completely different tiger than those on the soccer team. Inconsistency makes it difficult to establish a brand, especially when competing for student enrollment.”

Bullpen had several meetings with administrators, faculty and students to determine the best approach to redesigning the logo. The resulting feedback was clear and direct. The tiger logo must be versatile so all groups could easily substitute their name while representing the same tiger.

The new logo depicts the portrait of a black, gold and white tiger within the shape of a shield. Tigers is printed in white text on a black background directly above the image. St. Agnes is printed above Tigers and is curved to represent the top of the shield. This placement allows words like softball or soccer to be substituted for Tigers, and it also meets the school’s requirements that the logo be appropriate for any school activity. The tiger can be brought out of the shield to stand alone on spirit wear or uniforms.

“[We express] our deepest appreciation for all of the outstanding work that Bullpen Marketing has done,” said Greg Price, PKF Texas and St. Agnes Booster Club volunteer. “[We] put a lot of pressure on [Bullpen] to meet some deadlines in a short period of time, and they came through and did a wonderful job. The T-shirts were a hit. I couldn’t be happier. We have bags, hats; everything we need.”

About Bullpen Marketing: Bullpen Marketing is a Houston-based marketing firm that offers many services ranging from print and web design to promotional products. As a fully integrated marketing agency, it specializes in helping companies and schools improve the way they promote the value of their products and services. Core areas of expertise include strategic planning, branding, academic and web marketing. Its clients range from elementary schools to Fortune 500 corporations. Founded in 1997, Bullpen is one of Houston’s fastest growing marketing and promotional products companies with both local and national accounts. Bullpen is the preferred supplier for the American Marketing Association. Other clients include the National Association of Stock Plan Professionals, NACE International, and the Archdiocese of Galveston-Houston. Bullpen is a member of the Advertising Specialty Institute (ASI), American Marketing Association (AMA), Promotional Products Association International (PPAI), and the National Catholic Education Association (NCEA). Learn more at www.bullpenmarketing.com.

Tags: Brand, Logo Design, St. Agnes Academy

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