Bullpen Marketing Receives Top Honors for Promotional Product Campaign
Classic pen-turned-USB-drive generates buzz amongst marketers
HOUSTON, TX (March 10, 2008) – Bullpen Marketing, a marketing firm specializing in promotional products strategy and a wide range of marketing services, achieved high honors at the 50th annual Pyramid Awards℠ sponsored by Promotional Products Association International (PPAI). The competition was based on the effective use of promotional products, packaging and copy to create integrated marketing programs delivering quantifiable results. Bullpen participated in the Trade Shows and Exhibitions category with its pen-with-a-twist campaign.
“This distinguished award is a great achievement,” said Colin Hageney, president of Bullpen Marketing. “Our modern twist on a classic promotional item was an immediate hit at the Mplanet™ conference hosted by the American Marketing Association (AMA). We are excited to also be recognized by our peers at the Pyramid Awards.”
Pyramid Award participants were required to outline the goal of each promotional product campaign, its execution and results generated. Bullpen’s pen-with-a-twist campaign was a vivid orange pen doubling as a USB flash drive. The drive came preloaded with all conference materials, including PowerPoint presentations, articles, literature, and seminar materials. The large capacity of the drives allowed plenty of personal storage space. The end of the pen can also be used as a stylus for personal digital assistants (PDAs). The pen was delivered in a dramatic, black and sliver alloy case.
Winners were recognized at the annual awards presentation at the PPAI Expo 2008 in Las Vegas’ Mandalay Bay Convention Center. Winning campaigns were selected by the PPAI Awards Committee and outside industry judges.
“Creativity and effectiveness are keys to winning this much coveted award,” said Steve Slagle, president of PPAI. “As these winning programs illustrate, there is no limit to the applications of a promotional products program. A simple program can win a Pyramid Award if it is successful at meeting the client’s objectives.”
About Bullpen Marketing: Bullpen Marketing is a Houston-based marketing firm that offers many services ranging from print and web design to promotional products. As a fully integrated marketing agency, it specializes in helping companies and schools improve the way they promote the value of their products and services. Core areas of expertise include strategic planning, branding, academic and web marketing. Its clients range from elementary schools to Fortune 500 corporations. Founded in 1997, Bullpen is one of Houston’s fastest growing marketing and promotional products companies with both local and national accounts. Bullpen is the preferred supplier for the American Marketing Association. Other clients include the National Association of Stock Plan Professionals, NACE International, and the Archdiocese of Galveston-Houston. Bullpen is a member of the Advertising Specialty Institute (ASI), American Marketing Association (AMA), Promotional Products Association International (PPAI), and the National Catholic Education Association (NCEA). Learn more at www.bullpenmarketing.com.
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Tags: Awards, PPAI, Promotional Products