HOUSTON, TX (June 9, 2008) – Bullpen Marketing, a Houston-area marketing company specializing in promotional products strategy and a wide range of marketing services, won the American Marketing Association’s Crystal Award for the best Promotional Product Marketing Campaign.

Crystal Awards recognize various categories of marketing projects that have used creativity to achieve exceptional results in a best of class manner. The award presented at the 22nd Annual AMA Crystal Award banquet highlighted the low budget viral marketing campaign that Bullpen orchestrated for Bohemeo’s.

“We wanted to do something that would drive business to this eclectic art and music café located in the East End of downtown Houston,” said Robert Melvin, vice president, general manager of Bullpen Marketing. “We decided to create a buzz about what makes the people from the East End special and why people love this area. So, we made Bohemeo’s the catalyst for that spirit with a viral marketing campaign ‘East End People Keep It Real’.”

It is unusual for a t-shirt design to take top honor in an award category that typically favors extraordinary promotional product concepts. Surprisingly, the walking and talking advertisements of the t-shirts won surpassed the competition.

“Bohemeo’s is elated over our Crystal Award, and it is a real recognition of our efforts to become a social hub in the East End for artists, musicians, writers, and admirers of such crafts,” said Lupe Olivarez, principal owner of Bohemeo’s. “We truly appreciate the creativity of Bullpen Marketing to craft such a catchy and infectious slogan, ‘East End People Keep It Real’. Someone stopped me every time I wore the t-shirt in public, and the staff of Bohemeos, friends, and family wore these t-shirts practically everywhere.”

Bullpen Marketing also won the Crystal Award in the Logo Design category with St. Agnes Academy’s Tiger. This is the second year in a row that Bullpen topped the extremely competitive Logo Design category. The company won it in 2007 with St. Pius X High School’s Panther.

About Bullpen Marketing: Bullpen Marketing is a Houston-based marketing firm that offers many services ranging from print and web design to promotional products. As a fully integrated marketing agency, it specializes in helping companies and schools improve the way they promote the value of their products and services. Core areas of expertise include strategic planning, branding, academic and web marketing. Its clients range from elementary schools to Fortune 500 corporations. Founded in 1997, Bullpen is one of Houston’s fastest growing marketing and promotional products companies with both local and national accounts. Bullpen is the preferred supplier for the American Marketing Association. Other clients include the National Association of Stock Plan Professionals, NACE International, and the Archdiocese of Galveston-Houston. Bullpen is a member of the Advertising Specialty Institute (ASI), American Marketing Association (AMA), Promotional Products Association International (PPAI), and the National Catholic Education Association (NCEA). Learn more at www.bullpenmarketing.com.

Tags: AMA, Promotional Products

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