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Laufman Appointed to International Board on Professional Development

HOUSTON, TX (January 5, 2009) – The Promotional Products Association International (PPAI) recently announced that it has chosen to appoint Bullpen Marketing’s Lauri Laufman to its Professional Development Committee.  An industry veteran and native Houstonian, Ms. Laufman serves as a Vice President of Bullpen Marketing and will celebrate 25 years as a promotional advertising consultant this year.

Ms. Laufman’s three-year term will begin in January following the major PPAI industry exposition in Las Vegas.  As part of the Professional Development Committee, Ms. Laufman will provide experienced intelligence that will assist PPAI with creating and offering educational materials for members and buyers alike.

When asked how such an appointment felt, Ms. Laufman said, “I was honored that the incoming chair appointed me to this committee.  I came into this industry ‘green’ – and I don’t mean that in recycling terms – and looked toward PPAI for professional development.  It was because of PPAI that I was able to successfully assist my own clients.  I never dreamed that, years later, I would be appointed to the same committee that helped me so much back then.”  Colin Hageney, the president of Bullpen Marketing, added: “Lauri is an invaluable asset to any marketing team.  It’s rare to run across one individual who is so knowledgeable about the promotional products industry.  Our company is stronger because of her contributions and expertise, and PPAI will be as well.”

The Professional Development Committee was a natural progressive move for such an established member of the marketing community.  Ms. Laufman is currently an advisory council member of both the MAS/CAS Certification Board and Membership Services Committee and heavily active in the regional arm of PPAI in Houston – the Houston Promotional Products Association (HPPA). She also donates time as a volunteer with the Houston Livestock Show and Rodeo’s Special Children’s Committee.

The Promotional Products Association International’s recognition of Lauri Laufman only further distinguishes the Bullpen Marketing team’s devotion to excellence. Last year PPAI awarded Bullpen Marketing the Silver Pyramid Award for Trade Shows and Exhibitions. The company also took home two additional Pyramid Awards early last week.

About Bullpen Marketing: Bullpen Marketing is a Houston-based marketing firm that offers many services ranging from print and web design to promotional products. As a fully integrated marketing agency, it specializes in helping companies and schools improve the way they promote the value of their products and services. Core areas of expertise include strategic planning, branding, academic and web marketing. Its clients range from elementary schools to Fortune 500 corporations. Founded in 1997, Bullpen is one of Houston’s fastest growing marketing and promotional products companies with both local and national accounts. Bullpen is the preferred supplier for the American Marketing Association. Other clients include the National Association of Stock Plan Professionals, NACE International, and the Archdiocese of Galveston-Houston. Bullpen is a member of the Advertising Specialty Institute (ASI), American Marketing Association (AMA), Promotional Products Association International (PPAI), and the National Catholic Education Association (NCEA). Learn more at www.bullpenmarketing.com.

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