Houston (March 9, 2011)

“I am so delighted with the new website,” says Judy Fritsch, Principal of St. Ambrose.  “One of the things that strikes me the most are the pictures of the children – their happy faces speak volumes about the school!  Bullpen really listened to us and responded to what we wanted.”

“Developing St. Ambrose’s brand was a labor of love,” says Suzi Senna, Creative Director of Bullpen Marketing.  “We started with their crest, mascot and tagline; from there we spent a day on a photo shoot capturing pictures of the heart and personality of St. Ambrose – the children. Seeing the different elements finally come together on the web was a special moment.”

About Bullpen Marketing:
Bullpen Marketing is a Houston-based marketing firm that offers many services ranging from print and web design to promotional products. As a fully integrated marketing agency, it specializes in helping companies and schools improve the way they promote the value of their products and services. Core areas of expertise include strategic planning, branding, academic and web marketing. Its clients range from elementary schools to Fortune 500 corporations. Founded in 1997, Bullpen is one of Houston’s fastest growing marketing and promotional products companies with both local and national accounts. Bullpen is the preferred supplier for the American Marketing Association. Other clients include the National Association of Stock Plan Professionals, NACE International, and the Archdiocese of Galveston-Houston. Bullpen is a member of the Advertising Specialty Institute (ASI), American Marketing Association (AMA), Promotional Products Association International (PPAI), and the National Catholic Education Association (NCEA). Learn more at www.bullpenmarketing.com.

HOUSTON, TX (April 22, 2007) – Bullpen Marketing, a marketing firm specializing in promotional products strategy and a wide range of marketing services, announced the development of its Web-based Tools 4 Schools resource for the Archdiocese of Galveston-Houston. Tools 4 Schools helps Catholic schools access information to aid in promoting and marketing student enrollment, fundraising, recruiting and volunteers.

“In an increasingly competitive world of private education, the need for a strong identity and positive perception is vital to the success of a school,” said Colin Hageney, president of Bullpen Marketing. “Our goal was to create a user-friendly online marketing specialist to aid the overloaded school administrators with their promotional activities.”

Principals and school personnel log on to www.t4s.org and access reference materials, templates and evaluation tools, including items like “Sample Press Release” and “The Basics of Grant Writing.” Tools 4 Schools is the equivalent of a plug-and-play marketing plan. It’s intended to make effective marketing easier for Catholic schools under the Archdiocese of Galveston-Houston.

“From media relations to a virtual admissions office, Tools 4 Schools collects all the basics of marketing and puts them at the fingertips of school administrators,” said Hageney. “It’s the Archdiocese’s first response to that need and, perhaps, the first step in developing a template for private and parochial schools across the nation.”

About Bullpen Marketing: Bullpen Marketing is a Houston-based marketing firm that offers many services ranging from print and web design to promotional products. As a fully integrated marketing agency, it specializes in helping companies and schools improve the way they promote the value of their products and services. Core areas of expertise include strategic planning, branding, academic and web marketing. Its clients range from elementary schools to Fortune 500 corporations. Founded in 1997, Bullpen is one of Houston’s fastest growing marketing and promotional products companies with both local and national accounts. Bullpen is the preferred supplier for the American Marketing Association. Other clients include the National Association of Stock Plan Professionals, NACE International, and the Archdiocese of Galveston-Houston. Bullpen is a member of the Advertising Specialty Institute (ASI), American Marketing Association (AMA), Promotional Products Association International (PPAI), and the National Catholic Education Association (NCEA). Learn more at www.bullpenmarketing.com.

“We work hard to provide the very best in Catholic education to the Houston area,” said Roz Hill, development director for the archdiocese. “It was time to further educate our community about the tradition and excellence involved in what our educators and administrators deliver each and every day.”

Catholic Schools: Educating Heart, Mind & Spirit was unveiled in February during Catholic Schools Week, a nationwide effort to bring communities in touch with their Catholic elementary, junior high and high schools. As part of this endeavor in Houston, Bullpen Marketing developed a brand and image program, and supported the Archdiocese with public relations.

“We are honored to be the first outside counsel hired by the Archdiocese in 158 years to assist with marketing and awareness issues,” said Colin Hageney, Bullpen Marketing president. “As a product of Houston Catholic schools, I understand the value and tradition at work on a daily basis. It imperative for parents in our community to recognize the importance of our Catholic schools, as well as the tremendous benefits Catholic-school educators and administrators give back to our society generation after generation.”

The creative team at Bullpen Marketing conceptualized a new logo for the Archdiocese, giving a fresh look to the essence of faith-based education by illustrating dedication and growth to each child’s heart, mind and spirit. Additional components of the program included media placements, a Web site launch (www.choosecatholicschools.org), bylined articles and media relations. Every element of the campaign underscored the Archdiocese’s commitment of focusing on the whole child, while providing an excellent academic education from a strong moral and value-based foundation.

“Houston-area Catholic schools have a legacy of successful alumni who are now living around the world and involved in industries too numerous to name,” Hageney said. “Our job was to bring the public in touch with academic and moral institutions that are second to none. I think we did that in a way that invites parents to consider Catholic schools for their commitment and excellence year in and out.”

About Bullpen Marketing: Bullpen Marketing is a Houston-based marketing firm that offers many services ranging from print and web design to promotional products. As a fully integrated marketing agency, it specializes in helping companies and schools improve the way they promote the value of their products and services. Core areas of expertise include strategic planning, branding, academic and web marketing. Its clients range from elementary schools to Fortune 500 corporations. Founded in 1997, Bullpen is one of Houston’s fastest growing marketing and promotional products companies with both local and national accounts. Bullpen is the preferred supplier for the American Marketing Association. Other clients include the National Association of Stock Plan Professionals, NACE International, and the Archdiocese of Galveston-Houston. Bullpen is a member of the Advertising Specialty Institute (ASI), American Marketing Association (AMA), Promotional Products Association International (PPAI), and the National Catholic Education Association (NCEA). Learn more at www.bullpenmarketing.com.