See it, feel it, touch it, hear it… taste it
Humans have five senses… not including common sense.
In the promotional industry, we can keep your name and image in front of your target market using all of those senses. How many other means of advertising can stand on that statement?
For over 20 years I have heard a variety of other industry veterans tout this concept and today seemed as good as any to share it with you too; call it food for thought as the easiest example of sharing this with you is by having you envision your logo (or mascot) in chocolate.
I bet you have already decided if it is in white, milk or dark chocolate. Hold it and feel it’s smoothness but don’t let it melt in your hands? Smell the sweetness for a moment and imagine how it will taste. Hear the chocolate as you tear off the wrapper and break off a bite size piece. Pop it in your mouth and taste what you have been imagining since that chocolate was first visualized.
See it, feel it, touch it, hear it… taste it. Makes sense to you too now doesn’t it?
Lauri Laufman, MAS
PS - Ever see someone receive a leather item and in the process of “checking it out” put it near their nose and sniff it?