Posted by: Lauri Laufman, MAS

How exactly does promotional marketing work? How can one item handed out have a trickle down effect making that cost of impression worthwhile? Is viral marketing related?

Personally I prefer to think of promotional advertising more targeted in that we provide ways to keep your message in front of those that count to you most. It could be recognition to an employee for a job well done just as easily as providing clients with a useful item that creates visibility for you in the process. Take for example an item that stays around for about a year…

Imagine your company name or organization’s message on a nice wall calendar and 50 of the 100 recipients put them up in their office or reception area.  In addition to your recipient seeing your message repeatedly over the course of a year, all others who pass that wall will also see your message. In that it is being displayed by your recipient, it also can be interpreted as an endorsement of sorts.

Now, let’s go to the media… a little viral marketing and how differnt forms of advertising work together.

Which brings me to the fun of today’s blog… www.News3Online.com …and yes, we can provide you with banners and temporary tattoos (along with buttons, nail files and a myriad of other ideas) should you end up in the political arena yourself. After checking out the following, you too can enjoy seeing your name splashed around for “all” to see.

Tags: Bullpen Marketing, Calendar, Viral Marketing

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