Posted by: Colin Hageney

Everyone is always asking me – “What’s the newest and coolest promotional product? Or the latest greatest giveaway?  Or something awesome and techie?”  My new favorite old promotional product actually dates back to somewhere around the sixth century BC – a book!  What better gift to give an employee (to motivate, train, show appreciation, new hire gift), client (as a gift or to show appreciation)  or prospect than the gift of a book.  Books are great giveaways for events and parties as well – they reinforce an event’s meaning or location creating long lasting memories.  And not just any book.    

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”
Dr. Seuss

You can add your logo on the book cover of most books and really personalize it to your company by adding in the front page.  The right book reinforces your brand, values, mission and vision.  Books arry a high perceived value and are long lasting keepsakes – you may give away a book but you never throw away a book.  Books fit a wide range of price points – from $1 to $100.

Here are some examples showing just a few possibilities:

Call us today to brainstorm on using books as a promotional product.

Tags: "Wow" Factor, Inventive, New, Unusual

This entry was posted on Thursday, July 17th, 2008 at 4:56 pm and is filed under Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.