Comments on: Something Old is New Again http://www.bullpenmarketing.com/weknowpromo/2008/07/something-old-is-new-again/ Grand Slam Marketing. Home Run Products. Tue, 06 Jan 2009 13:22:02 +0000 http://wordpress.org/?v=2.5 By: S Reeves http://www.bullpenmarketing.com/weknowpromo/2008/07/something-old-is-new-again/#comment-34 S Reeves Wed, 20 Aug 2008 14:38:59 +0000 http://www.bullpenmarketing.com/weknowpromo/?p=20#comment-34 Love this idea. Books are one of my all time favorite presents to give and receive Love this idea. Books are one of my all time favorite presents to give and receive

]]> By: Richard Laurence Baron http://www.bullpenmarketing.com/weknowpromo/2008/07/something-old-is-new-again/#comment-28 Richard Laurence Baron Thu, 14 Aug 2008 10:12:08 +0000 http://www.bullpenmarketing.com/weknowpromo/?p=20#comment-28 I don't have any examples quite as old as the 6th Century BC, Colin. I can say that 25+ years ago I executed a superb, multi-part book series for Sperry Defense Systems. It worked very well, not least because it offered a way to overcome the challenge of getting messaging objects into the hands of US Armed Forces SPOs (System Program Officers). The series, which included a coffee-table book on antique scientific instruments and another on the life of Elmer Sperry (Johns Hopkins Press, I still have a copy) was sent to prospects - but each book was labeled as a contribution to their unit libraries. Strong, measurable impact, lots of thank-you notes...and easy on the selling messages. As you've pointed out, still a great idea. I don’t have any examples quite as old as the 6th Century BC, Colin. I can say that 25+ years ago I executed a superb, multi-part book series for Sperry Defense Systems. It worked very well, not least because it offered a way to overcome the challenge of getting messaging objects into the hands of US Armed Forces SPOs (System Program Officers).

The series, which included a coffee-table book on antique scientific instruments and another on the life of Elmer Sperry (Johns Hopkins Press, I still have a copy) was sent to prospects - but each book was labeled as a contribution to their unit libraries.

Strong, measurable impact, lots of thank-you notes…and easy on the selling messages. As you’ve pointed out, still a great idea.

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