Comments on: When Marketing Goes Cryptic http://www.bullpenmarketing.com/weknowpromo/2009/01/when-marketing-goes-cryptic/ Brand Your Love. Love Your Brand. Tue, 07 Feb 2012 15:30:31 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Suzi Senna http://www.bullpenmarketing.com/weknowpromo/2009/01/when-marketing-goes-cryptic/comment-page-1/#comment-425 Suzi Senna Thu, 29 Jan 2009 23:37:11 +0000 http://www.bullpenmarketing.com/weknowpromo/?p=85#comment-425 You are very welcome! And no, the average tv watcher would probably not have given it as much thought as myself, but when working in the marketing field, interest gets piqued. And I agree—a tremendous waste of money. There's a fine line between being creative and daring in your advertisements and being obscure and confusing your audience. Oh, an interesting fact—the voice belongs to Lil' Wayne, a rap star, not Spike Lee, the movie director. Although neither make any sense...but I guess it goes with the theme of the commercial. You are very welcome!

And no, the average tv watcher would probably not have given it as much thought as myself, but when working in the marketing field, interest gets piqued. And I agree—a tremendous waste of money. There’s a fine line between being creative and daring in your advertisements and being obscure and confusing your audience.

Oh, an interesting fact—the voice belongs to Lil’ Wayne, a rap star, not Spike Lee, the movie director. Although neither make any sense…but I guess it goes with the theme of the commercial.

]]> By: diane embry http://www.bullpenmarketing.com/weknowpromo/2009/01/when-marketing-goes-cryptic/comment-page-1/#comment-424 diane embry Thu, 29 Jan 2009 23:22:01 +0000 http://www.bullpenmarketing.com/weknowpromo/?p=85#comment-424 THANK YOU THANK YOU THANK YOU! I, too, have been stymied by the commercial, left wondering what the heck it was that Spike Lee was referring to (I think that is the voice of Spike; also betting it may be his commercial). Perhaps it is the NEW COOL to keep the viewer guessing. I'd love to know how it tests out in the long run. Quite an expensive media buy to leave viewers wondering for several weeks. Mayhaps their market will instantly google from the first viewing. I never bothered, b/c the mystery wasn't compelling enough for me to bother checking it out. Thanks again for doing it for moi!!! ( : e THANK YOU THANK YOU THANK YOU!
I, too, have been stymied by the commercial, left wondering what the heck it was that Spike Lee was referring to (I think that is the voice of Spike; also betting it may be his commercial).

Perhaps it is the NEW COOL to keep the viewer guessing. I’d love to know how it tests out in the long run. Quite an expensive media buy to leave viewers wondering for several weeks. Mayhaps their market will instantly google from the first viewing. I never bothered, b/c the mystery wasn’t compelling enough for me to bother checking it out.

Thanks again for doing it for moi!!!

( :
e

]]>