Promo Research: The Great Motivator
Posted by: Colin Hageney
Ever wonder if some promo items have a greater ability to effect change more than others? According to brand new research, “Effectiveness of Promotional Products As An Advertising Medium” conducted by PPAI through MarketTools, Inc., the answer is YES!
A study of 1,005 average American households revealed that when it comes to creating a favorable impression of an advertiser or motivating the recipient to take a particular action, the following promo items had top honors:
[1] Gift baskets of food
[2] MP3 player
[3] Clock or watches
[4] Digital picture frames
[5] Luggage
[6] T-shirts/golf shirts
[7] Wallets
[8] Tote bags
And, for greatest advertiser/message recall, the following items were ranked highest by responents for their usefulness and/or uniqueness:
[1] Pens
[2] Calendars
[3] Coffee mugs
[4] Magnets
[5] MP3 players
[6] T-shirts/golf shirts
[7] Tote bags/bags
[8] Gift baskets of food
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Tags: Advertising, Promotional Ideas
July 10th, 2010 at 8:16 am
i usually give fruit gift baskets whenever there are special ocassions.”",
October 19th, 2010 at 1:47 am
gift baskets can really be a nice way to expres your feelings to someone*;”
November 8th, 2010 at 5:59 am
gift baskets are very cute specially if they are laced with flowers and satin wreathes ”