How many times did you look at your calendar today? Once, twice—perhaps even more? On average, a person looks at a calendar 12 times a day, 84 times a week. After 365 days (366 on a leap year) that calendar will be seen at least 4,380* times! Now imagine if your brand or message were on that calendar. Your brand would leave a definite impression: 4,380 times!

As far as advertising your brand, it couldn’t get any better. Careful targeting, clear messaging and long-term visibility make these calendars a high-impact low-cost advertising tool compared to other media. Why else are these remarkably cost-effective promo items great?

Meaning. To customers, a calendar isn’t advertising, it’s a thoughtful gift—more than just “another ad.”

Endorsement. When a customer displays your calendar, it’s a personal recommendation of your brand to everyone who sees it.

Relevance. The functionality and visual appeal of a calendar keep your brand personally relevant day after day.

Value. A calendar overcomes the “tune out” common with other forms of advertising, maximizing your advertising dollars for an entire year.

Call or email us today and let Bullpen find the perfect calendar to go with your brand.

*Information for statistics and chart provided by Dr. Kenneth W. Lawyer, retired Marketing Department Chair as Case-Western Reserve University.

Tags: Advertising, calendars, Promotional Ideas

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