Archive for the ‘Logo Design’ Category

To logo? Or to let go?

Tuesday, September 29th, 2009

bullpen-logos

You may have noticed the change in the Bullpen logo this year. As much love and respect as we have for the game of baseball (hence the bullpen reference) it was time to move on to something different while accessing areas for improvement. For instance, the way the old logo was laid out made it unclear to some that the name was comprised of 2 words, not one word bunched together. The narrow, horizontal shape was also sometimes limiting when it came to smaller imprint areas. Also, we wanted to move away from baseball analogies, so the flaming baseball would no longer serve a purpose. And finally, it was just about that time to freshen the brand, launch a new website (coming soon!), and get a little bit more sophisticated. And besides, it gives us an opportunity to write a blog post on the topic—logos ARE our business! Speaking of blog post…
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Pantone on the Goe

Tuesday, January 20th, 2009

Posted by: Suzi Senna

If you’re a business with a logo and brand colors, you’ve probably memorized your PMS (Pantone Matching System) numbers by now. Pantone is used throughout the world and was the first color system created for the purpose of reproducibility. So whether you were printing with Printer A or Printer B, your couldn’t-live-without-it canary yellow 102 or your beloved Reflex Blue would always turn out the same. Born from the genius of Lawrence Herbert in the early 1960′s, Pantone has been and still is the color standard of the world.

But as recently as last year, Pantone reinvented the (color) wheel with it’s new system, Pantone Goe (pronounced “go”).

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Preparing for AMA Crystal Awards

Wednesday, April 16th, 2008

This is the time of year that we take inventory of our projects from 2007 and choose which ones to enter American Marketing Association’s Crystal Awards (Houston Chapter). In the wake of last year’s success, we are trying to pick the best of the best. In 2007, we submitted two projects – Logo Design and Individual Promotional Product. Both submissions received Crystals.

  • Logo Design – We entered our redesign of St. Pius X High School’s panther logo. The original logo was outdated and plain. The new logo better reflected the school’s personality and received student buy-in before roll-out
  • Individual Promotional Product – Our pen-turned-USB-drive project for AMA’s M.planet Conference was a big hit. The USB drive was pre-loaded with all conference materials and fit inside the cap of the pen. Marketers received the pen in a silver-and-black alloy case when they arrived at the conference.

St. Pius X High School Mascot

Each entry must have a detailed work plan that outlines the challenges, strategies/tactics and results of the project. Entries are judged on their marketing effectiveness. As AMA says, “It’s not a beauty contest.”

Winners and contestants will be celebrated at the InterContinental Houston Hotel, Thursday, May 22, 2008 from 6p.m. – 9:30p.m.

Check out past Crystal Awards winners.

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Posted in AMA Crystal Awards, Branding, Logo Design, Promo Products, USB Pen | No Comments »