Posted by: Colin Hageney
It’s tradeshow season – time to rehearse because, after all, you and your company are on stage. We know that your plate is overflowing with 2012 priorities and we’d like to help you in any way that we can. Here are 5 tips that will help ensure that your tradeshow season is a success:
1. Size Matters
It’s important for your booth to be the right size for your company. If your company is new to tradeshow marketing, you’ll want to start out with an inline 10’ x 10’ or 10’ x 20’ booth. Get a feel for the pros and cons of these booths shelling out the big bucks for an island exhibit. Generally, smaller booths get less traffic than larger ones – for three reasons – location, location, location. Bigger exhibits are usually closer to the main entrance, centrally located and along the main aisles. The biggest advantage of the larger (island) exhibits is square footage and height. Some island exhibits are two stories, can include meeting rooms, have multiple kiosks, presentation areas and floor to ceiling graphics. Smaller inline displays only allow for you to do so much.
More than likely, you exhibit at more than one trade show a year with the importance of some outweighing others. At your main show, you’ll want a bigger presence while at others, you may only need a table top display.
The general rule of thumb is that you need to be at the trade shows your competition attends and that you need to be as big in presence—if not bigger. More importantly, it’s important to determine what your goals are for the show and what you need to do to exceed those goals.
