Posts Tagged ‘Advertising’

You’re Covered 7 days a week, 365 days a year

Wednesday, June 23rd, 2010

How many times did you look at your calendar today? Once, twice—perhaps even more? On average, a person looks at a calendar 12 times a day, 84 times a week. After 365 days (366 on a leap year) that calendar will be seen at least 4,380* times! Now imagine if your brand or message were on that calendar. Your brand would leave a definite impression: 4,380 times!

As far as advertising your brand, it couldn’t get any better. Careful targeting, clear messaging and long-term visibility make these calendars a high-impact low-cost advertising tool compared to other media. Why else are these remarkably cost-effective promo items great?

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Promo Research: The Great Motivator

Wednesday, October 21st, 2009

Posted by: Colin Hageney

pull-quoteEver wonder if some promo items have a greater ability to effect change more than others? According to brand new research, “Effectiveness of Promotional Products As An Advertising Medium” conducted by PPAI through MarketTools, Inc., the answer is YES!

A study of 1,005 average American households revealed that when it comes to creating a favorable impression of an advertiser or motivating the recipient to take a particular action, the following promo items had top honors:

[1] Gift baskets of food
[2] MP3 player
[3] Clock or watches
[4] Digital picture frames
[5] Luggage
[6] T-shirts/golf shirts
[7] Wallets
[8] Tote bags

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When Marketing Goes Cryptic

Wednesday, January 28th, 2009

Question: What is this tv commerical advertising?

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