Posts Tagged ‘Advertising’

Gifts that Give Back

Monday, September 6th, 2010

Posted by: Colin Hageney

Bullpen has recognized that giving is on the rise as the U.S. economy struggles to rebound from 2009.  The start of Christmas and the gift-giving season is fast approaching.  We will be focusing our attention on gifts that have more sustenance – gifts that do, in fact, give back.

We are working tirelessly with our factories to develop ways for companies to give for charitable reasons, as well as promotional needs.  One initiative is the Hope and Green Grass collection of promotional products that display your logo.  10% of the revenue from Items purchased in this collection will be donated to Habitat for Humanity and American Forests, respectively.  Giving a gift that gives back creates such a wonderful culture within a company both internally with employees as well as external clients and stakeholders.  It shows a compassionate heart of a company that is not only looking out for its bottom line, but looking to help change the world in a small but important way.

To see the Hope and Green Grass collection, contact Bullpen today at 713.652.2030 or email us here.

You’re Covered 7 days a week, 365 days a year

Wednesday, June 23rd, 2010

How many times did you look at your calendar today? Once, twice—perhaps even more? On average, a person looks at a calendar 12 times a day, 84 times a week. After 365 days (366 on a leap year) that calendar will be seen at least 4,380* times! Now imagine if your brand or message were on that calendar. Your brand would leave a definite impression: 4,380 times!

As far as advertising your brand, it couldn’t get any better. Careful targeting, clear messaging and long-term visibility make these calendars a high-impact low-cost advertising tool compared to other media. Why else are these remarkably cost-effective promo items great?

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Promo Research: The Great Motivator

Wednesday, October 21st, 2009

Posted by: Colin Hageney

pull-quoteEver wonder if some promo items have a greater ability to effect change more than others? According to brand new research, “Effectiveness of Promotional Products As An Advertising Medium” conducted by PPAI through MarketTools, Inc., the answer is YES!

A study of 1,005 average American households revealed that when it comes to creating a favorable impression of an advertiser or motivating the recipient to take a particular action, the following promo items had top honors:

[1] Gift baskets of food
[2] MP3 player
[3] Clock or watches
[4] Digital picture frames
[5] Luggage
[6] T-shirts/golf shirts
[7] Wallets
[8] Tote bags

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When Marketing Goes Cryptic

Wednesday, January 28th, 2009

Question: What is this tv commerical advertising?

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