Posts Tagged ‘Brand’

What’s Black & White and Read All Over?

Thursday, April 21st, 2011

Posted by: Suzi Senna
You’ve seen them. Online, on business cards, brochures, and magazines. On shirts, billboards, TV and even cars!

They’re everywhere and on everything. But what the heck are they? Where did they come from? And why should anyone use them?

A QR Code (short for Quick Response Code) is nothing more than a square, funny looking bar code with your smart phone acting as the scanner. It can direct your phone to a website, display text (up to 250 characters), and even open up a phone number on your phone.

QR Codes were created in Japan in 1994 and have spread throughout the world (with a little slower uptake on the western hemisphere). And ever since, they have proven to be a valuable marketing tool…given the right circumstances.

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Brand your love. Love your brand.

Friday, April 15th, 2011

Posted by: Robert Melvin

Brand your love. Love your brand. What does that really mean?

A brand in its purest form is a relationship with an emotional attachment. And that’s why we say, “Brand your love. Love your brand.” This is our mantra. It’s what we do and it’s what we tell everyone to do.

It begins with doing “the right thing” for your customers time after time, again and again. This could entail adding a requested feature to an existing product. Or it could result in extending the warranty of that product. It might mean that you publish a monthly e-newsletter, which includes information that helps your customers do their job better. It could be as simple as sending a handwritten thank you card or as subtle as widening the parking spaces in front of your office building.

If you’re successful at doing “the right thing” on a daily basis, you will gain respect from your customers. If you do this over and over again, that respect will eventually shape into trust. When your customers both respect and trust your company, there is a good possibility that this will turn into love. If you brand your love, there is a good chance that people will love your brand.

Brand your love. Love your brand.

Operation Color Splash

Monday, January 3rd, 2011

Posted by: Suzanna Morin

Want to add a little colorful splash to your workplace? Because as we all know, it can be a little bland at times. Now, I’m in no way suggesting a complete remodeling of the place with an obnoxious color palette splattered around, but I am going to provide you with small, but significant, solution. Reward your clients, co-workers, or just yourself for any occasion with the Stemz Flexi Flower Vase to brighten the environment with those exquisite flowers you’ve been wanting to purchase.

This is no glass vase that you have to cart from home, bring to the office, and maybe even accidentally break. This is a vase made of soft and flexible PVC material to replace that annoyingly heavy (and possibly pricey) glass vase. It arrives in flat form and as you add water for those beautiful flowers, the vase will begin to stand on its own. The form of this special vase makes it easy to store, as well as simplify shipping to that client(s) or co-worker(s) you wish to spoil with this clever accessory.

The Stemz Flexi Flower Vase is as low as $1.79 and comes in red, purple, neon pink, black, and green with a clear upper body; it also comes in solid blue. The size of the vase is 10 9/16” h x 5 11/16” w and the imprint area is 4”h x 3”w. The vase comes in a white envelope so that it’s ready to be mailed.

Promote Your Business this Holiday—NOT Theirs!

Wednesday, September 29th, 2010

Posted by: Colin Hageney

At Bullpen Marketing, we are all about promoting your company and your brand… not some food brand. The aisles of Costco and Sam’s Club are already filling up with their holiday food gifts. It’s not even October yet! Gifts from the giant food companies are usually so emblazoned with their logo – HICKORY FARMS or HARRY & DAVID that the recipient has a hard time figuring out who sent the gift. Was it from the Hickory Farms, or from you?

Bullpen has a complete line of fresh food items and the first thing your employee or customer will see is YOUR logo, not HARRY & DAVID’s logo. You can even choose gifts that include desk accessories or other durable items bearing your logo.  Items that will generate goodwill for your company long after the gourmet food has been enjoyed.
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Don’t be shy, Light it up!

Monday, June 14th, 2010

Posted by: Suzanna Morin

Need a new mouse for your desktop computer? Or maybe you want to try adding a mouse to your laptop instead of using the one provided. Get ready because Bullpen Marketing is offering this ultra thin mouse that will shake up the conventional desktop or laptop computer and add a little light to your regular working day. This mouse is different from every other mouse because it is so thin that it can fit in your pocket! Attached to this unique mouse is a retractable cord that comes with a USB stylized end so that you can hook it up to either your laptop or desktop. To make this mouse even more fun, the logo imprinted lights up whenever you’re using it! This Low Carb Light-Up Mouse can be a great gift to reward your coworkers with or even yourself. So don’t hesitate to call Bullpen Marketing about this remarkable piece of technology that can light up the workplace.

This item comes in the colors of red, black, or blue. It is as low as $16.99, is 3 3/8” h x 2” w x 3/8”, and has an imprint or engraved area of 3/8” h x 1” w.

‘Thank You’ Times 6

Tuesday, June 1st, 2010

Posted by: Suzanna Morin

Are you looking for the perfect way to say ‘Thank you’? Well, look no further because Bullpen Marketing is offering you a glass that expresses thoughtful gratitude for that fellow co-worker, employee or customer. Literally.

Not only is this crystal glass decorated in a style that is classy, but it also says ‘thank you’ in six different languages: English, Spanish, Italian, Japanese, French and German.  If you wish to permanently say ‘thank you,’ feel free to imprint your own message on the bottom of the glass so that every time that person picks it up they can remember how they were truly appreciated. Now that’s empathy right there people. If this is not the crystal object for you, remember that Bullpen Marketing has more options for you to choose from!

A set of four of this glass is as low as $39.25. Not too shabby at all, so call Bullpen Marketing today and order this special glass for that special person!

The Branding Name Game

Monday, August 24th, 2009

Shack Shack Bo Back
Banana-fana fo fack
Fee-fi-mo-mack…

The Shack?

As most might have heard by now, RadioShack is rolling out it’s new name as, simply put, The Shack. When I first heard this (without seeing the spelling) I thought to myself “Did NBA star Shaquille O’Neil buy out their chain?” Apparently he did not. CMO of RadioShack commented that  “ [we are] contemporizing the way we want people to think about our brand.” As to say that no one buys radios anymore unless they transmit music from satellites in outer space, offer thousands of stations, are portable, digital and you need to pay a monthly subscription fee to listen to one.

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Sweet Idea in a Sour Economy

Wednesday, July 29th, 2009

Posted by: Colin Hageney

Your marketing budget has been cut for the third time this year but you still have branding to do.

Sound familiar?

lollipops1Time to go old school!  Everyone loves a lollipop—it makes you feel like a kid again.  (I’ve always been a sucker for the green ones!)  Put a smile on the face of your clients, employees and prospects for as little as 7 cents.

The lollipops that we provide our clients have been made in a small Texas town for over 90 years. In that time they have perfected over 70 flavors… even an awesome sugar free variety! Imprint on the candy and/or the stick and watch the smiles on your client and budget.

Tour de Brand

Tuesday, July 21st, 2009

Posted by: Robert Melvin

tour-de-brand3Making a lasting impression, while thinking brand recognition, is the goal of every incentive/promotional campaign. You can attain that objective by thinking health, thinking quality of life, by thinking of a bicycle for your top performing employees.

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Taglines: More Important Than You Think

Thursday, November 6th, 2008

Posted By: Suzi Senna

Let’s start off with a little game. See if you can identify and match these taglines to their proper businesses. No cheating by asking the internet! (Answers at the end of this post.)

1. Don’t leave home without it. (1975)
2. Just do it. (1988)
3. Melts in your mouth, not in your hands. (1954)
4. Takes a licking and keeps on ticking. (1956)
5. A diamond is forever. (1948)
6. What happens here, stays here. (2002)
7. Have it your way. (1973)
8. The quicker picker-upper. (1991)

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