Posted by: Suzi Senna
You’ve seen them. Online, on business cards, brochures, and magazines. On shirts, billboards, TV and even cars!
They’re everywhere and on everything. But what the heck are they? Where did they come from? And why should anyone use them?
A QR Code (short for Quick Response Code) is nothing more than a square, funny looking bar code with your smart phone acting as the scanner. It can direct your phone to a website, display text (up to 250 characters), and even open up a phone number on your phone.
QR Codes were created in Japan in 1994 and have spread throughout the world (with a little slower uptake on the western hemisphere). And ever since, they have proven to be a valuable marketing tool…given the right circumstances.






Making a lasting impression, while thinking brand recognition, is the goal of every incentive/promotional campaign. You can attain that objective by thinking health, thinking quality of life, by thinking of a bicycle for your top performing employees.