How many times did you look at your calendar today? Once, twice—perhaps even more? On average, a person looks at a calendar 12 times a day, 84 times a week. After 365 days (366 on a leap year) that calendar will be seen at least 4,380* times! Now imagine if your brand or message were on that calendar. Your brand would leave a definite impression: 4,380 times!
As far as advertising your brand, it couldn’t get any better. Careful targeting, clear messaging and long-term visibility make these calendars a high-impact low-cost advertising tool compared to other media. Why else are these remarkably cost-effective promo items great?