Posted by: Robert Melvin
Is it me or do successful television series share the same ingredients as a good brand?
Take one: a successful television series results from the continuation of positive thought. Continuation of positive thought is what keeps a brand selling.
Take two: the plot always thickens in a successful television series. As a plot thickens in a television series, so must the story you tell about your brand.
Take three: in a successful television series, the characters must grow. Likewise, the value that your brand offers must also grow.
