We Know Promo » Cross http://www.bullpenmarketing.com/weknowpromo Brand Your Love. Love Your Brand. Tue, 31 Jan 2012 21:23:56 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 A Good Cross to Bear http://www.bullpenmarketing.com/weknowpromo/2009/12/a-good-cross-to-bear/ http://www.bullpenmarketing.com/weknowpromo/2009/12/a-good-cross-to-bear/#comments Tue, 29 Dec 2009 16:34:23 +0000 Suzi Senna http://www.bullpenmarketing.com/weknowpromo/?p=385 Recently a representative of Cross came to our office to teach us about their pens….errrr writing instruments (lesson 1!). Cross is a wonderful classic American brand and the perfect product for a company to use as an upscale gift for important clients, prospects or board members. Putting your brand next to the Cross brand sends a strong statement. Personalizing a Cross creates an item that the recipient will keep for a lifetime.

Cross pens are a staple of high school and college graduations—we all have gotten either the gold or silver set at some point in our lives.

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You immediately can feel the difference in writing when you have a Cross in your hand. It’s heavier, purposeful, and the mechanics are no nonsense; it writes like a dream. There are many flavors and colors of Cross but my favorite in the line is called the Tech 3. Available in five styles (silver was my fav), it’s a clever multi-tasker with three choices in ONE – black ball-point to red ball-point to mechanical pencil all available with a smooth twist.

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Many a U.S. President have chosen Cross as their pen for signing documents. President Obama only uses the Cross Townsend black lacquer rolling ball pen which feature the presidential coat of arms along with his signature. The White House doesn’t get them for free (I asked)—they have to buy them like everyone else.

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I had no idea that the A.T. Cross company was founded over 160 years ago in 1846 in Providence, RI. I did know every Cross writing instrument has a lifetime warranty—any pens returned for service is repaired or replaced at no charge.

The Cross brand isn’t limited to pens and pencils; beautiful leather items, watches and even cufflinks are available. What I like about Cross the best is the presentation—they go overboard in making sure that the packaging matches the quality of the merchandise— first class. Pens can be logoed and personalized; packaging can be very customized. Let us show the world of Cross to you—Bullpen can set up private appointments with our Cross representative.

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