Posted By: Suzi Senna

Let’s start off with a little game. See if you can identify and match these taglines to their proper businesses. No cheating by asking the internet! (Answers at the bottom.)

1. Don’t leave home without it. (1975)
2. Just do it. (1988)
3. Melts in your mouth, not in your hands. (1954)
4. Takes a licking and keeps on ticking. (1956)
5. A diamond is forever. (1948)
6. What happens here, stays here. (2002)
7. Have it your way. (1973)
8. The quicker picker-upper. (1991)

A tagline, or a slogan, is a vital and integral marketing tool for any business or company. It is not just words on a letterhead or a website or a postcard. It goes far beyond anything tangible. A tagline should be powerful enough to resonate with your customers and evoke some sort of emotional subconscious response. A good tagline should connect positive feelings with your brand and be memorable. And over time, a great tagline will have a “stickiness” factor, and when heard, seen or read, become interchangeable with your brand. Nike™, for example, no longer has to use it’s name in commercials or products. It’s swoosh logo and tagline “Just do it” more than suffice for brand recognition.

But it’s not that easy to come up with five words or less to sum up your brand, send your message and create an identity. Having a bad tagline can make you seem out of touch with the people you’re most trying to connect with. And the worst that can happen? A poorly conceived tagline can be completely forgettable—which means so can your brand. At Bullpen Marketing, we understand and value the importance of what a tagline means to a company. Whether you’re a new company just starting out or an older one in need of a branding face-lift, we can help. Give us a call and let us help you become unforgettable.

Tagline Answers:

1. American Express
2. Nike
3. M&Ms
4. Timex
5. DeBeers
6. Las Vegas
7. Burger King
8. Bounty