Posted by: Robert Melvin

Brand your love. Love your brand. What does that really mean?

A brand in its purest form is a relationship with an emotional attachment. And that’s why we say, “Brand your love. Love your brand.” This is our mantra. It’s what we do and it’s what we tell everyone to do.

It begins with doing “the right thing” for your customers time after time, again and again. This could entail adding a requested feature to an existing product. Or it could result in extending the warranty of that product. It might mean that you publish a monthly e-newsletter, which includes information that helps your customers do their job better. It could be as simple as sending a handwritten thank you card or as subtle as widening the parking spaces in front of your office building.

If you’re successful at doing “the right thing” on a daily basis, you will gain respect from your customers. If you do this over and over again, that respect will eventually shape into trust. When your customers both respect and trust your company, there is a good possibility that this will turn into love. If you brand your love, there is a good chance that people will love your brand.

Brand your love. Love your brand.