Posts Tagged ‘Water Bottles’

Marketing Goes to the Dogs

Friday, June 25th, 2010

Posted by: Lauri Laufman

Years ago someone suggested I send out a company newsletter featuring my dog because showing adoration and love for my pet might just bring in more business. I immediately considered this to be intelligent and savvy advice.

Recently, the advertising community has realized how important pets are to their marketing efforts; and yes, pets are pitching just about everything these days. For example, the adorable and friendly Golden Retriever Duke represents Bush’s Baked Beans in a number of advertisements. Also, Griz the bear, Flip the dolphin and Jack the rabbit represent Frontier airlines, specifically on the tail of Frontier airplanes. Lastly, a marketing example which most of you are probably familiar with are the cows that promote Chick-Fil-A in the most clever ways.

You too can keep your brand visible via man and his/her best friend by purchasing a water bottle specifically designed for dogs. Not only is the 24 oz. bottle stainless steel with a roller ball, but it also provides a carabiner clip to hook on to your belt buckle, an easy twist-off cap and is BPA free. Imagine the visibility gained when one of your clients or employees is noticed with this fantastic bottle (with your brand on it) at your neighborhood dog park or at Discovery Green. Call Bullpen Marketing today to ask about this remarkable canine-specific bottle.

This item is as low as $6.99 and it comes in 6 different bottle colors including white and stainless.

H2gO

Thursday, March 18th, 2010

Posted by: Colin Hageney

The first time I ever saw a bottle of Voss Still Artesian water, I was in downtown Chicago for a board meeting. The sleek cylinder bottles were magnificent, lined up at attention down the middle of the long table. They were beautiful to look at and intimidating to touch—leaving no doubt that they were an expensive luxury item. It wasn’t until later that I discovered that Voss water is from a glacial fed aquifer in the wilderness of southern Norway. What’s wrong with the water in Chicago that they felt the necessity to ship water around the world? More marketing fluff: “Voss is recommended to accompany fine wines and food and is the closest thing to pure H2O on the planet. A sip of Voss is like drinking fresh air.”

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It’s Hip to be Square

Friday, February 13th, 2009

Posted by: Colin Hageney

Think outside the bottle!  I have to admit that when several of us saw this bottled water, it stopped us in our tracks because we thought it was a new vodka or some other liquor being introduced.  It just goes to show you that the best ideas are old ideas with a twist! This square bottle design clearly stands out because of its unique shape.

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